Objective is to design a visually cohesive and elegant brand identity for Herbelle, a herbal wellness product, that reflects its core values: natural ingredients, purity, tradition, and calmness. The aim was to create a design that feels authentic, nature-inspired, and appealing to a modern audience who values holistic living. Developed a minimalist yet expressive visual identity that included:
A soothing color palette using earthy greens, saffron, and Persian red to balance tradition with freshness.
A custom brand pattern built from elements of the logo, reinforcing consistency across applications.
Clean, spacious layout compositions paired with warm typography to maintain elegance and readability.
Strategic use of white space to convey purity and a premium, calming experience.
The final design creates a strong, memorable brand presence that feels natural, trustworthy, and refined. It clearly communicates the brand’s wellness values and stands out in the herbal product space. The cohesive visual language builds brand recognition, elevates perceived value, and opens opportunities for expanding the identity across packaging, marketing, and digital platforms.
